We constantly work with businesses to ensure messages are helpful and expected, and we have limits on the number of messages they can send per day. Our rule is that people always need to request to receive updates before a business can message them, and we empower people with easy ways to block a business or report a problem at any time. Messaging is the new way to get business done, better than an e-mail or phone call. Read more about WhatsApp’s rampant spam issue on Rest of the World.Ī Meta spokesperson offered the following comment: The company had to halt the service in the country after some businesses started to abuse the company’s anti-spam policies to send promotional messages to users in India. Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption. Google offered businesses in India the ability to use RCS to supercharge their communication with customers in the country, the company’s biggest market by users. In many ways, the issue doesn’t come as a surprise. Flipkart did the same earlier this week (bought a TV once). Never used but still they went ahead with their spam message.
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